CONCEPT (TEAM) :: ART DIRECTION :: DESIGN :: COPYWRITING (TEAM)
Multimedia campaign for Members Exchange Credit Union.
Members Exchange needed a new campaign that would not only set them apart in the market, but battle the big banks by touting the strengths of a smaller, local institution. The solution was to avoid typical imagery and let the headlines do the heavy lifting. And what better way to set them off than a campaign built in sea foam and eggplant? This campaign was a Silver Addy winner.