ART DIRECTION :: DESIGN
Print campaign for Melrose Student Suites, a Minneapolis based private student housing complex.
This print work was created to differentiate Melrose in a crowded market. The solution was a contemporary twist on an old school aesthetic, designed to grab the attention of prospective students amongst a sea of adverts for other housing that tended to stick with the photo over headline over copy model. Occupancy for the year this campaign appeared exceeded the company's high expectations.